MAC partners with Archie Comics in celebration of Betty and Veronica

I’m going to nerd out for a minute and confess I used to buy Archie Comic books in middle school the way I buy fashion magazines now. I was totally caught up in the whole soap opera of who Archie should pick: Betty or Veronica; and despite countless covers saying a decision would be reached, inevitably one never was. Even more embarrassing (as my mother  will attest to) these two high schoolers were amongst my original list of fashion inspirations — yes, I actually was introduced to the concept of a chunky long sweater with leggings because of Betty and elements of my grunge phase was stripped from that comic book.

While it’s been well over a decade since I’ve picked up an issue for the iconic comic book series, imagine my excitement over the announcement that coming spring 2013, M·A·C Cosmetics and Archie Comics are collaborating on a full colour cosmetics collection in celebration of the iconic looks of Betty and Veronica.

In preparation for the launch MAC is taking a survey over who should be the future Mrs. Archie Andrews.  To participate text “Betty” or “Veronica” to 898622. Fans of the winner will be the first to hear when the collection is available online Spring 2013. (Msg&Data rates may apply

Now we can all geek out together! And yes, I still have my collection of Archies. Somewhere. In a box. In my parents basement. Don’t be jealous.