Jean Paul Gaultier Appointed Creative Director of Diet Coke

Where fashion meets soda, comes an all new partnership between designer, Jean Paul Gaultier Partners and Diet Coke. The brand has also appointed the world-renowned fashion designer as the new Creative Director of Diet Coke, who will be working his magic on a range of Diet Coke projects in 2012. Jean Paul Gaultier will bring his creative flair and fashion prowess to a limited edition collection of Diet Coke bottles and cans. He will also be developing online content, retail concepts and ad campaigns across Europe

The duo also announced today that they will be launching a series of three short films entitled “The Night & Day Serial Designer”, which will be available on YouTube over 3 consecutive days – today, March 8th through March 10th.

Here’s part 1:

It’s bizarre, I don’t really know what to make of it. Although I do love JPG; Irene on the other hand, she’s got nice eye makeup, but otherwise she has 2 more episodes to win me over.