It is one of those things I just didn’t think of… but makes so much sense! Washing your jeans will cause fading, however freezing them overnight will have a similar cleansing effect sans the loss of color.
In this video from The Gap, “Rob” shows us how to keep our jeans smelling fresh, not shrinking and, of course, fading. Well I already spoiled the solution, but it’s still worth checking out.
I would love to hear any unique tips you have to take care of your favorite gear.
– Elizabeth Borenstein