Last week, NYC welcomed Joe Fresh, which as someone on Twitter referred to (when I tweeted I was at their store opening) “Canada’s treasure”. With 360 stores in Canada, Joe Fresh has been making a splash in the US beginning with locations at the Brdigewater Commons Mall, Roosevelt Field Mall and now NYC’s Flatiron district. Mimicking a food concept with fashion, Joe Fresh offers fresh styles at fresh prices.
Founded by Joe Mimran (Club Monaco founder), he attributes his ability to keep prices low (offering quality jeans, silk tops, and sweaters starting at $39, tights at $6!) to the creative process. Editing the assortment with high attention to detail and hand selecting what is made and the fabrication offers that control.

Hosting the opening was Creative Director of Elle Magazine and All on the Line star, Joe Zee; who’s first job was working for Joe Mimran when he began his fashion career in Canada, working retail at Club Monaco (he claims