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will.i.am + EKOCYCLE partners with NBA

Adidas Feel Good Tee

For many of us, recycling is second nature (and if not it should be!), as being eco-conscious is just as important as being trend-conscious.  Thanks to EKOCYCLE, an innovative brand initiative developed by will.i.am and The Coca-Cola Company, that bottle of water you just recycled, may now become your favorite