Earlier this week, Details Magazine hosted the exclusive unveiling of Swiss watchmaker brand, Longines new boutique within Torneau TimeMachine in NYC. As most of you prestige watch connoisseurs know, Torneau TimeMachine’s Flagship on Madison Avenue is a 2 floor mecca of some of the world’s finest watches. And while Longines has been no stranger to the store, it’s new shop-in-shop boutique now houses a wider assortment of mens and women’s watches. Considering tennis superstars couple Andre Agassi and Steffi Graff have enjoyed a long time partnership with the brand (and serve as official ambassadors), it came as no surprise, Steffi Graf joined the brand for the official ribbon cutting ceremony. Unfortunately, I got there too late to meet my child-hood tennis hero, however I did get to peak inside the elegant boutique, and get a tour of the watches.

Want to see what you missed? Enjoy a virtual tour with Longines and Steffi Graf HERE