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Ouidad Fashion Week Photoshoot with Lord Ashbury

lord ashbury ouidad photoshoot lara eurdolianWhen it comes to curly hair, Ouidad is the expert. In fact her namesake line was the first curly-hair specific products I ever purchased well over a decade ago. Back then the packaging was different and products of this caliber didn’t exist. Her salon, which opened in the 80s was the first to exclusively cut curly hair and cater to the wavy and super curly hair community.

noelle downing, natalie zfat and lara eurdolian
Behind the scenes with Noelle Downing and Natalie Zfat

During fashion week I joined the brand for an exclusive photo shoot hosted by Natalie Zfat and the incredibly talented photographer, Lord Ashbury. I walked in with my grungy curls, fresh out of the shower and product-less and with just three Ouidad products, my amazing hair stylist Nikki Providence completely revived and transformed my curls to their best selves. To be photographed at Sixty Soho by such talent like Lord Ashbury was so great and how bomb are my curls?!?!

ouidad nyfw photo shoot wiht lord ashbury lara eurdolian

Using all Ouidad products (obviously) Nikki walked me through the ones best suited for my loose curls and showed me how to use them.

My hair was already dry and falling flat by the time I arrived at the shoot (I had a 7am fashion show call time and my shoot wasn’t until 2pm).  We started with the Ouidad Botanical Boost Curl Energizing & Refreshing Spray, spritzing the product directly on the curls that needed to be revived. She then twisted the curl in its natural direction and scrunched it up to help re-boost it. When hair is wet it reignites the curl and since hydrated curls curl better this product works on both fronts. It’s light and moisturizing so you can use it generously throughout your hair and that wetting effect helps bring those curls back to life.

Pretty in Pink: Breast Cancer Awareness Month

Kim Kardashian in ShoeDazzle pink 'Beth' booties and 'Hope' clutch

As most of you know, October is National Breast Cancer Awareness Month.  And to help raise funds for the cause many fashion and beauty brands are donating a portion of their sales to the cause. Below are some items in support!

ShoeDazzle's 'The Beth' booties, 'The Baila' Scarf and 'The Hope' clutch

ShoeDazzle – has created a special pink line consisting of a hot pink ‘The Beth’ bootie, ‘The Baila’ scarf, and ‘The Hope’ clutch (featured above on Kim Kardashian), $40 each. 10% of all sales of these pink items will be donated to the Susan G Komen Foundation for the Cure.

Ralph Lauren – Donating 10% of proceeds from all Pink Pony products to the Pink Pony Fund for Cancer Care and Prevention. The Pink Pony collection includes men’s and women’s clothing, sportswear, accessories and gifts.

BodyRock Sport Bras and headphones

BodyRock Sport – will be donating 10% of the proceeds from the sales of all pink-colored bras (6 styles) and headphones (2 colors) to Susan G. Komen For the Cure.

aerie bras by American Eagle Outfitters

aerie – the intimates and apparel line by American Eagle Outfitters, will donate a dollar for each bra purchased from October 18-31st to Be Bright Pink.

Skyn ICELAND Pink Detox Kit

Skyn ICELAND – Pink Detox Kit for stressed skin. $5 from the sale of each Pink Detox Kit sold in October will be contributed to the Cancer Support Community.

Ouidad – As a breast cancer survivor, Ouidad, the woman behind her namesake curly hair line created the Curls for a Cure campaign to help fund the fight against breast cancer. Her company will