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will.i.am + EKOCYCLE partners with NBA

Adidas Feel Good Tee

For many of us, recycling is second nature (and if not it should be!), as being eco-conscious is just as important as being trend-conscious.  Thanks to EKOCYCLE, an innovative brand initiative developed by will.i.am and The Coca-Cola Company, that bottle of water you just recycled, may now become your favorite


image003Need help keeping your ‘get-fit’ New Years Resolution?  I know I do, especially with Valentines Day around the corner (and the tiny, tiny red dress that needs to zip!).  So it’s time to put away the chocolate and get pumped about the NBA FIT LIVE HEALTHY WEEKPremiering now through February 1st, the NBA will feature celebrity chefs including Rachel RayMario BataliDale TaldeMichael Ferraro and Michael Psilakis and their healthy & delectable recipes. You can also log on to their website to get fitness tips from NBA players and trainers (and even see the actual players work out videos!).

Surfs up for the NBA: Get your Quiksilver Boardshorts!

The National Basketball Association (NBA) has partnered with the world’s leading manufacturer of surf apparel, Quicksilver to launch a mens board short collection. The multi-year merchandising partnership between the duo will launch with an initial collection featuring the Boston Celtics, Chicago Bulls, Dallas Mavericks, Los Angeles Lakers, Miami Heat, New York Knicks and the Orlando Magic.

“Quiksilver is excited for the opportunity to partner with the NBA on a boardshort offering basketball fans the opportunity to showcase their fandom on the street as well as the beach,” said Bob McKnight, Quiksilver CEO. “At Quiksilver, we are committed to providing the best surf apparel for the finest athletes in our sport—and now we can extend that quality to basketball fans across the country who want to support their favorite teams all year long.”

The Quiksilver NBA mens boardshorts retail for $65 and are available select Quiksilver locations and on NBAStore.com.