Ever since the debut of Karl Lagerfeld’s designer collaboration for Macy’s private label, Impulse, the fashion retailer has been on a roll! This week PC celebrated the launch of Alberta Ferretti first capsule for Impulse, which is now available at Macy’s!

The collection, which was inspired by the Italian coastline comprised of a fun mix of colorful sunny dresses, floral prints, navy and white lace separates and one shoulder dresses in varying lengths.

{Alberta Ferretti for Impulse}

Hosted on the 3rd floor of Macy’s Herald Square, the space for the launch party was transformed to reflect the Amalfi Coast. While pursuing the collection, I received the ultimate compliment — “I love everything about your outfit, can I take your picture?” Turns out it was the Macy’s blogger and next thing I know I’m on their mBLOG!

{Woot woot! I made the Macy’s Blog!}

While I don’t know if I would use the words “too adorbs” in verbatim, that in line with my description for how cute this short strapless sweetheart dress is! I love it in both the solid colorways and floral print.

{Alberta Ferretti for Impulse collection}

Alberta Ferretti for Impulse is available exclusively at Macy’s nationwide and Macys.com