Last night, my lovely intern and peeked the new LOFT location in Rockefeller Center that will be the brands first NYC Concept Store. Officially opening today, LOFT has a series of events this month and partnerships happening in celebration.

Filled with fun printed shorts and maxis, silver metallic knits, colorful accessories and easy basics, the store offers an affordable and fun range of summer essentials.

June 1st OPENING DAY – Get a LOFT summer tote with purchase of $75 or more.

June 8th: GRAND OPENING EVENT HOSTED BY REFINERY29 – Get styled by a Refinery29 editor and receive a Fall 2012 LOFT Collection necklace with purchases of $100 or more.

June 15th: Get a LOFT dip-dye clutch with purchases of $100 or more.

June 22nd: Get a Bliss Spa manicure and exclusive LOFT nail polish with purchases of $100 or more.

June 29th: Get a Drybar blowout with purchases of $100 or more.

And in case you’re wondering what $100 can get you at LOFT — scope this great outfit I picked up with the gift card they gave me. Lucky for me the sweater and sandals we’re 50% off keeping me on budget.

Disclaimer: a complimentary $100 gift card was given to Pretty Connected by LOFT. Pretty Connected was under no obligation to write this post.