Renowned Korean beauty brand, Innisfree, just opened their first U.S store recently in Union Square and it is beautiful (they also have a US site)! Known for their innovative formulas and responsible green practices, Innisfree skin care products are formulated with an average of 80% naturally derived ingredients responsibly sourced from the Korean island of Jeju. They are under the Amore Pacific umbrella (think Estee Lauder or L’Oreal of Asia), so you know this is one of those K-Beauty brands to have on your radar — especially since the price point is so affordable!!!!! I’m talking beauty products from lips to eyes for under $12, and skincare under $30 reasonable. It’s also organized by skin type, with beauty products down the middle and a cushion compact wall to die for. Cases are sold separately but then you can keep using them and just buying the refills to the product.