iPhone holders, today GoldRun debuts its new augmented reality application “X Marks the Spot” which delivers virtual goods and user rewards through social media games, guides and loyalty programs.  Features include users the capability to create their own virtual fashion show featuring a selection from H&M’s fall/winter collection.

To celebrate the launch, GoldRun has teamed up with Style.com and H&M to offer shoppers discounts, gift cards and a chance to win a trip to Las Vegas.  For the next 10 days, iPhone users who download the GoldRun app and visit any NYC H&M location can participate in a game to instantly receive a 10% off coupon valid for that day. All you have to do is find one of the featured virtual items in the collection shown, photograph it through the app and then click ‘collect your reward’ (which instantly downloads the 10% off voucher). Plus, you will be automatically