Last week, I had a blast having dinner with Paramore’s Grammy Award winning artist, Hayley Williams and her colorist Brian O’Connor. Hayley is known for experimenting with hair color, just watch every music video she’s ever done — including her cameo in Taylor Swift’s Bad Blood music video — and you’ll see a vast spectrum of shades from the rainbow. So it should come as no surprise that she is starting a new venture and launching a ‘beautifully obnoxious’ DIY hair color line called goodDyeyoung with Brian O’Connor as the Artistic Director. 

As a voice for anyone whose rebel spirit stands out, but might not always fit in, the launch of goodDyeyoung (GDY) represents a youthful community bonded by self-expression, limitless inspiration and a flair for bold colors. When I chatted with Hayley and Brian they talked about how they have been working on the line for the past four years and as a color enthusiast she struggled to find the products she was looking for and thus decided to create them. Launching with five shades ($5,99 each) in Rock Lobster (red), Blue Ruin (purplish-blue), Ex-Girl (pink), Steal My Sunshine (yellow) and Riot (orange), a Fader ($13.99), Lightening Kit ($8.99) and glove, tint brush and mixing bowl tool kit ($5.99), the collection is completely affordable, vegan, and cruelty-free. It also smells amazing!