Foundations have got to be one of the toughest products to get right. If the formula is great, the shade is off, if the shade is right it then dries a different color within minutes of application (I could go on with my grievances forever). It’s rare to find a product that combines 24-hours of color-true makeup that recognizes the skin’s oil levels to control excess sebum without clogging pores. Correction: It’s nearly impossible…until now!
Finding the right foundation shade can a struggle, so when my friends at Conde Nast asked me to partner with them to get matched and try Estee Lauders Double Wear foundation I was all over it. (Especially since I’m a foundation junkie). The process is simple, visit an Estee Lauder counter at Macy’s or Nordstrom for a customized iMatch consultation. At which time their beauty advisor will place this remote control (pictured below) up to your cheekbone to read your shade. I was an unexpected Desert Beige (which is lighter then I usually go).
With only two challenges left this weeks Life & Style, In Touch and L.A. COLORS “Brush with Fame” challenge is “Summer Cover Up.” That’s right, we’re talking all things foundation, concealer and powders!
When looking for the perfect foundation, it’s important to know what you want and that you get to know your skin – are you oily, normal or dry? Are you fair, medium or dark? Do you have pink or yellow undertones? What level of coverage are you looking for? (And what are you trying to cover — enlarged mores, wrinkles, acne scars, beauty marks, redness, dark circles, or smooth out your entire face). And lastly do you have a preference in the finish? (dewy, matte or regular?).
Rimmel London recently introduced their NEW Stay Matte Liquid Mousse Foundation and to celebrate they are hosting a fun sweepstakes inviting fans to take the Stay Matte Challenge!
