Do you remember Dr. Martens? Of course you do. You rocked a pair in High School or maybe your favorite history teacher did and you thought they we’re super cool. Few brands have that “I remember my first [pair of Dr. Martens]…” appeal and in recognition of this unique positioning, Dr. Martens has launched their #FIRSTANDFORVER Campaign. Running from their fall 2011 campaign through fall 2012, the campaign broadens it’s scope to not just your first pair of Dr. Martens (although they’d love to hear that story) but rather your first _____. That’s right, you fill in the blank. Whether it’s your first love or heartbreak, job or otherwise the brand is turning to social media to connect with their consumers to learn more about their ‘first’s’ and offer an outlet to share an opening statement of self-expression and creativity.
As I sat in a room with my fellow bloggers –lead by renouned bloggers/photographer Scott Schuman (The Sartorialist) and Garance Dore we shared our first. It was something out of a fictional kids slumber party –all that was missing was us stripping down to our underwear and having a pillow fight. We heard about one girls first (and last) beauty pageant – which after the