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European Wax Center® Launches Strut 365™ Product Portfolio May 1st!

Disclosure: This post was sponsored by European Wax Center® through their partnership with POPSUGAR Select. While I was compensated to write a post about European Wax Center®, all opinions are my own.


During the winter, I’m terrible about waxing and general hair grooming with the exception of my eyebrows. I’m a sloppy shaver at best unless there is a special occasion or I’m traveling somewhere warm where my skin is exposed. Then come’s April when the weather starts to get nicer and my annual trip to LA which kicks off pool parties, music festivals, shorts, and my waxing season. And I want everything done — legs, bikini, underarm, and eyebrows (well, maybe not everything, but the basics).

This year I partnered with European Wax Center®, to ring in wax season and celebrate the launch of their new brow and skincare collection! When I went in center, I felt that they have a great waxing process that leaves my skin smooth and doesn’t make my skin sensitive! Plus, they have locations everywhere, which is really convenient for me since I travel so much.

I’m very excited that a European Wax Center® just opened in my neighborhood in New York, but I waited until I landed in LA to get everything waxed since I wanted it to be as fresh as possible for my trip. Walking out of the center knowing I can put my hands up and not worry about any stubble is a huge confidence booster and time-saver since the last thing I want to deal with is hair growth while on vacation.


For the trip I also packed their new Strut 365™ portfolio which launched May 1. Comprised of three collections – Strut Smoothly, Strut Lavishly, and Strut Boldly – and spanning the bath, body, skin care and brow care categories, the portfolio has everything you need to reveal beautiful skin and maintain your wax. All 27 products in the range are paraben and mineral oil free. Here’s the collection breakdown and my mini reviews:

Strut Smoothly – This five-piece face and body collection designed to restore and replenish skin while maintaining your wax includes the Reveal Me Body Exfoliating Gel, Reveal Me Face Exfoliating Gel, Renew Me Restoring Serum, Smooth Me Ingrown Hair Serum and Smooth Me Ingrown Hair Wipes.

The Smooth Me Ingrown Hair Wipes have been a lifesaver for me. It works to help with the appearance of bumps and ingrown hairs while slowing down the regrowth of hair in between waxes. I get bumpy, especially around my bikini line since I have such thick hair but so far it’s been smooth sailing.

I’ve also been playing around with the Reveal Me Face Exfoliating Gel and Renew Me Restoring Serum. The gel you apply to dry skin and massage in circular motions and rinse off after usage. I think it’s really gentle (no exfoliating beads) and was one of my must-have post-music festival beauty products. I needed a deep but gentle exfoliation treatment to take all of the sand and dust off of my face. I follow with the serum, which has a thicker consistency than most serums. It is soft-to-the touch and makes my skin feel the same way.

Strut Lavishly – The body collection consisting of the Body Lotion, Body Wash and Body Polish available in three scents: Cheeky Strut (mandarin, naarjie, mango, soft peony and violet), Graceful Strut (freesia, white rose, muguet and white musk), and Sensual Strut (vanilla, amber, apricot, nectar, jasmine and lily). It’s a really generous portion and I love the body polish. It has exfoliating granulars which makes you feel like you are pampering yourself and it’s not abrasive, which creates a really beautiful experience..

ewc_4Strut Boldly – Six-piece eyebrow collection consisting of the Browfection Brow Liner and Shaper (available in 6 shades), Browfection Brow Powder Duo (available in three shade combinations), Brow Pals Dual-Ended Brow Brush, Sucha Tweeze Slant Tweezer, Oh My Brow! Brow Highlighter and Ready. Set. Brow! Perfect Brow Groomer.

Go Bare with European Wax Center – First Wax Free!

european_waxI’ve never been one for waxing salons. My past experiences getting my bikini line done were painful and always resulted in bumps and irritation. And as far as the rest of my body went, I was perfectly content with just shaving.