It was announced today that hunky Swedish actor, Alexander Skarsgard, best known for his role as vampire Eric Northman on the HBO series True Blood will be the face of Calvin Klein’s latest men’s fragrance, ENCOUNTER Calvin Klein. The fragrance and campaign will break worldwide in September 2012. Alex will be featured in the campaign alongside model Lara Stone.
“The global launch of ENCOUNTER Calvin Klein introduces a new interpretation of the contemporary, confident man,” said Catherine Walsh, Senior Vice President, American Fragrances, Coty Prestige. “Alexander Skarsgård perfectly reflects the ENCOUNTER Calvin Klein attitude – modern, stylish and unapologetically masculine.”