Ellen DeGeneres is on a roll! Since recently launching her ED by Ellen clothing and home line, she has added some new partnerships to the mix! For starters we had the great honor of joining Ellen and wife Portia de Rossi for the launch of the ED home decor and ready-to-wear pop-up shop at Bergdorf Goodman! The event also celebrated the launch of her new book, Home.
Also in case you missed all of the billboards plastered around NYC, Ellen is partnering with Gap Kids to create a clothing collection. Through Spring 2016, the Gap x ED collection and campaign will focus on empowering girls to feel pride for the very things that make them different, encouraging them to be exactly who they are. Talk about Girl Power!
Furthering the empowerment message, social media plays a crucial role in the campaign. Using the hashtag #heyworld followed by a name, a girl’s friend, mother, father or mentor can issue a call to action for social messages of encouragement and love to any girl in need of positive support, cheering her on through the power of positive words.
The collection of clothing for girls, boy and a small assortment for adult launched globally in select Gap stores and gap.com.