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{RECAP} BeautyCon Hits NYC


This is probably the first Memorial Day weekend where I stayed in NYC and I’m so glad I did. For starters, everyone else escaped so the city was calm and the weather was perfect. Saturday, I hit up BeautyCon, which made it’s debut appearance in NYC. Partnering with Elle Magazine

NYC Event: 5/24 BeautyCon Hits NYC

BeautyCon NYC invite

Dreaming of mingling with celebrities, beauty bloggers, and industry insiders? Now is your chance! BeautyCona fashion and beauty summit for the internet’s most influential beauty and fashion icons, is coming to New York on May 24th at Pier 36.

May 1st EVENT: Get Pampered with Bergdorf Goodman + ELLE Magazine

Bergdorf Goodman Elle Magazine Beauty Event

Spring is finally in air and if you’re in need of a beauty refresh, I have just the event for you! On May 1, Bergdorf Goodman is partnering with ELLE Magazine for a very exciting day of beauty. All day long the retailer will be offering complimentary makeovers and beauty consultations giving customers the opportunity to try out the latest colors, treatments and more. And from 5:00pm – 7:00pm, join Bergdorf’s Beauty Editor (and one of my favorite bloggers), Felicia Walker Benson in-store as she chats everything spring beauty.

Are you an ACTIVE NATURAL? PC Partners with AVEENO to award $10K Grants

If you happened to pick up the new May issue of Elle Magazine, flip to page 130!!

Weeee! I'm in an AVEENO advertorial in ELLE!

Yup, that’s me! I’m thrilled to be partnering with AVEENO and so honored to serve as an an ambassador for their BE AN ACTIVE NATURAL campaign!

For AVEENO, being an ACTIVE NATURAL is at the core of the brand’s values and something they are committed to in both their products and as a lifestyle. As ingredients ACTIVE NATURALS care for your skin and hair to make a healthier and more beautiful difference. As people, ACTIVE NATURALS care for their communities to also make a real difference. For me, getting to partner with one of the most reputable skin care brands is exciting enough, but to do so for a campaign that’s focused around making a difference… I’m elated!

*Deep breathe* Aveeno called me a HERO

So, in celebration of my fellow ACTIVE NATURALS across the country, AVEENO is awarding eight grants in the amount of $10,000!!! To enter, visit AVEENO’s Facebook page and tell them what you’re doing to enrich, engage, and encourage a beautiful change in your community. Apply now at Facebook.com/Aveeno.

If you visit the “HEROES” tab on their Facebook page you can learn more about my fellow ambassadors and how we strive to be ACTIVE NATURALS. Or you can watch my video they posted below. I am so flattered to have been chosen by AVEENO and to be acknowledged as an ACTIVE NATURAL. It’s such a honor to have the opportunity to couple both of my passions and hopefully inspire some of you to make a difference as well as spread the word about this wonderful campaign.

{What makes me an ACTIVE NATURAL}


I’m lucky to have grown up with a philanthropic mother who always taught me the importance of volunteering and giving back. And in addition to using my website to promote brands, like AVEENO striving to make a difference, I mentor with the non-profit organization, STOKED, that serves to promote personal development, academic achievement, and healthy living to under-served youth through action sports (snowboarding, skateboarding and surfing) and community service programs.

If you’re an ACTIVE NATURAL or know someone who is, APPLY!

**Style moment (all about scarves): In the AVEENO ad I am wearing an Express scarf, in the picture where I’m holding the magazine, I’m in the Lolly Gauze Fringe Scarf and in the video I’m wearing a mark. scarf.

Pretty Connected Photo Credit in Elle!

How exciting! My first MAJOR photo credit in Elle!!! As most of you know I partnered with supermodel, extraordinaire, Elettra Wiedmann to join the PR team for her GOODNESS pop-up restaurant during New York Fashion Week. Elettra is also the face of Lancome and during GOODNESS, Lancome hosted a private beauty editor event — as in literally all my hero’s in the beauty industry were there (*contain excitement*)!

My first Elle photo credit! Look it says "Photo: Lara Eurdolian/Pretty Connected"
My first Elle photo credit! Look it says "Photo: Lara Eurdolian/Pretty Connected"

And fortunately for me, they asked if I would shoot the event! While I’m an amateur photographer at best, I have to say, I did pretty good for myself!

I mean seriously, how beautiful does Elettra look in this picture?!?! It’s a good thing she’s flawless — it made my  job super easy! And I’m so grateful to Elle for such a thorough photo credit! “Photo: Lara Eurdolian/Pretty Connected”, MAJOR!!!

For the complete article visit http://fashion.elle.com/beauty