THE M·A·C AIDS FUND announced Nicki Minaj and Ricky Martin today as its newest spokespersons for the 2012 VIVA GLAM campaign launching in February 2012. The two are currently on set in Miami shooting the campaign visuals with renowned photographer David La Chappelle (I LOVE HIM!). I can’t wait for them to be released!
To date the fund has raised $224 Million exclusively through the sale of its VIVA GLAM lip products donating 100% of the sale price to fight HIV/AIDS.
For the 40th anniversary of Earth Day, I decided to spend the evening at the Kiehl’s Flagship store to partake in the celebration of their ‘Give Kiehls, Give Back’ campaign.
Photographed by David LaChapelle, the campaign features actress Julianne Moore, musician Pharrell Williams, pro-surfer Malia Jone and artist Jeff Koons; all of whom designed a limit edition label for Kiehl’s Acai Damage-Protecting Toning Mist. For every one sold, Kiehl’s will donate 100% of the proceeds (up to $200,000) to the RainForest Alliance.
With actress Taryn Manning on the turn table, we celebrated Earth Day and Kiehl’s philanthropic efforts in style; great music, fun drinks and snacks (all acai berry based), with an influential crowd of actors, artists, TV personalities, photographers and press. Guests included Malia Jones, Tinsly Mortimer, Robert Verdi, Parker Posey, Adrienne Bailon, Shiri Appleby, Richie Rich, Heather Matarazzo, Kelly Benisom, Ally Sheedy, Norman Reedus and KAWS.
The collection is available at Kiehls.com
