As a beauty blogger, hair color is that one category of hair that still baffles me. Especially since I’m neither a brunette or blonde (or red head for that matter) but with black hair I don’t have as many options but I still find it fascinating the lengths and hours spent by people have to maintain their hair color. And if there’s one major hair trend we’re seeing right now is taking salon services at home. Or at least trying to cut down the visits in between those salon visits. John Frieda has always been an innovator in the category and are pushing the boundaries even further with their “Rethink Everything Rethink Color” campaign.