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Bluemercury opens in TriBeCa


Last night, Charlie and I had a blast at the Bluemercury store opening in TriBeCa! The beauty mecca had an incredible turnout and the store is beautiful.  I’m a huge fan of their founder and CEO Marla Malcolm Beck (photoed above with me) and remember when they first opened in NYC.

inside-bluemercury-tribecaThis store marks their 96th location in the US — it’s just incredible what she and her team has done. While I’ve been in my fair share of their stores, this may be my favorite location yet; it’s one of their bigger ones at 2,000 square feet with tall ceilings and that clean, open boutique feel that they are known for.


What makes Bluemercury so great in addition to the feel when you walk in, and wonderful staff is the product curation –it’s fantastic! They have so many of my favorite brands from NARS, Nest, Chanel, Moroccanoil, Mario Badescu, fresh, skinceuticals, smith+cult, Bliss… the list is endless and spans makeup, skincare, nails, hair, tools bath and body. But there is always more to discover! Charlie and I played at the Georgie Beauty Lash Bar — and picked up the