Beauty lovers, get excited, the infamous subscription beauty box service, Birchbox has opened a store and it’s AMAZING! (For such a small box, it’s a huge store). Located in NYC’s Soho at 433 West Broadway, the two floor location features full size products across beauty, from color, hair, skincare and nails. And even features a BYOB (Build Your Own Box) room where you can pick samples to create a custom box.

From the launch party, to the next day for the official opening, I was there to celebrate this major milestone with all of my friends at Birchbox. The opening party attracted the likes of  Jamie Chung, Abigail Breslin, Jessica Szohr, Hannah Bronfman, Julie Henderson, Leilani Bishop, Nick Wooster, Rick Pipino, and Carmidy. As well as many of the founders and teams behind the brands carried at Birchbox who all celebrated alongside Birchbox Co-Founders Hayley Barna and Katia Beauchamp.