With the whole athleisure trend (the fitness fashion revelation) growing strong, it was only a matter of time when beauty brands started to follow suit. Recently I spent the evening with Birchbox for the launch of just that brand called ARROW. Specializing in lightweight, long-wearing makeup and refreshing skincare, Birchbox‘s new beauty brand ARROW is designed to keep up with your on-the-go, active lifestyle. Each breathable product creates a fresh, natural, beautiful effect, so you can feel cool and confident from an A.M. visit to the gym to a late-night work session (and everywhere in between). Bonus: Every product in the ARROW line is vegan, paraben-free, cruelty-free, and gluten-free.

Currently their are 3 products in the line, PROTECT Deodorant, BOOST Color Enhancing Lip Balm, REVIVE Cooling Cheek Tint (available in 2 shades). They are also debuting the ARROW Limited Edition Starter Kit for anyone that wants to try the whole set. Naturally being such a fitness fiend I wanted it all, but some products were better then others.

ARROW PROTECT Aluminum-Free Deodorant ($9) – I wanted to love this. It’s so hard to find an aluminum-free deodorant that works, unfortunately this one was no exception. While it’s better then it’s competitors if you’re doing anything past light yoga it doesn’t hold up. At least it didn’t for me, which is too bad because it smells amazing.  The bright citrus scent is designed to