Jimmy Choo signed a 12-year fragrance licensing agreement with Inter Parfums effective January 1st. Founder and president, Tamara Mellon, comments, “It has always been my vision to fully accessorize the woman, and fragrance is an integral part of the modern wardrobe.” Feel free to dress me head to toe any day of the week!
Meanwhile, Elie Saab signed a 10-year fragrance (and cosmetic!) license agreement with Beauty Prestige International (BPI). “Creating a fragrance has become an essential step of the development of our couture house,” says Saab. “We have chosen BPI as a partner who is able to actualize our ambitions. We will create together a signature fragrance and an image that embody the DNA of our brand.”
I’m obsessed with Elie Saab, he makes some of the most beautiful clothing I have ever seen. If this fragrance embodies any part of that man’s talent or ability to make a woman feel anything short of perfection, then sign me up!