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Rihanna Fenty Beauty Launch Party

It’s finally here! Fenty Beauty officially launched at Sephora today and the collection could not be more drool worthy! I was so lucky to get a sneak peek last night at the Fenty Beauty launch party hosted by Rihanna.  I knew she was great at makeup but didn’t realize she was a makeup artist. She stunned in a yellow dress (you know I love RiRi in a train!), no bra, some good bling and a killer gold highlight, which I’m pretty sure is her Kilawatt Freestyle Highlighter in Trophy Wife. I ordered it at the party and they forgot to put in my bag! I’d be devastated but the collection isn’t sold out, so I’m ordering it from Sephora. And while I’m at it all the Kilawatt Freestyle Highlighters (featured below), because I’m OBSESSED!

Last nights party was epic! Guests had a bracelet which they could scan to receive one item from each collection to take home #dead. From her ad campaign to shade and color range (she dropped 40 foundation shades!), her commitment to diversity and all skintones is really impressive. It was so cute, the models were all there and they all hit up the photobooth together.

A foundation, lipgloss, highlighter, contour/concealor sticks, some brushes and a lot of oil control products, a makeover and a photo with Rihanna later I was the happiest girl in the world. Some quick notes on the product (past I love everything). It’s a great line for oily skin, which I’m assuming Rihanna is based on this assortment. She launched Pro Filt’r, which is a soft matte primer, Invisimatte which is a blotting powder (complete with brush that magnets to the compact), and Invisimatte which is a legit blotting paper that you can refil. It’s basically in a mini Saran wrap packaging, which is so cool!

Shop the collection at Sephora.com

LAQA & Co. + Amy Sia’s BIRCHBOX Sneak Peek

LAQA

LAQA & Co. polish pens and lip pencils aren’t just pens or pencils – they’re little pieces of art as well! The brand covers their packaging in unique artwork by young artists, featuring a new designer every month. BIRCHBOX recently joined LAQA & Co. in spreading the word about the brand’s latest collaboration with Amy Sia at their SoHo store for an insider sneak peek.