New Blogger Advice: Join IFB (+ sign up for their conferences) #IFBCON

IFB Conference

Lately, I’ve been having a lot of tweets and emails from new bloggers asking advice on how to grow their blog, work with brands and break into the social media world. And while I want to be as accessible as possible to my readers, it does get challenging finding the time to respond to every request and often find that much of the advice I have to offer can be found on the Independent Fashion Bloggers (IFB) website.

Me with BryanBoy!

IFB is a really great resource for all levels of beauty or fashion blogger that needs advice or has question on how to navigate this world. They regularly post articles on how to grow your blog and have an extensive community of bloggers as resources. Additionally, twice a year IFB hosts a conference in NYC (in September and February) to examine the evolving influence of the online blogging community. They host a variety of speakers and panelists and it’s an excellent opportunity to ask the experts.

Me with Emily from Cupcakes & Cashmere

For beginner blogger it’s an especially worthwhile conference, for most of us mid-level bloggers it’s more of an opportunity to network. In any case, if you haven’t signed up with them (it’s free), you should!

For this years conference IFB hooked me up with Buyosphere, the platform that helps individuals, help their fellow virtual piers shop. You would simply go on their site and make a statement about what you’re looking for and then other members have the opportunity to comment on your question and give you advice. For instance if you saw someone on the street carrying a bag, you could take a picture asking the community where you can find something similar, or without an image you could pose a question like, “I’m looking for fun, patterned tights under $15, does anyone have any suggestions?” You get the idea… In between panelists, I tweeted with the bloggers in the room asking for their style wants as well as share their street style.

The whole experience was a lot of fun! Plus I got to meet some AMAZING bloggers like Emily from Cupcakes & Cashmere, BryanBoy and…

{Joshua Kissi & Travis Gumbs from Street Etiquette}

{Panelists Karen founder of Style Musee, Macala founder of FMM, Tom and Lorenzo, Bryan of Bryanboy and Aliza Lichy from DKNY}

I need another minute to obsess over TOM and LORENZO!!!

{Susan Cernek of Glamour, Jessie Thorpe of Denimology, La Carmina, Lauren Tasar from LifeBooker}

Isaac Mizrahi for Proper Attire Condoms: Safe Sex Never Looked So Good

Fashion designer extraordinaire, Isaac Mizrahi has partnered with Proper Attire Condoms to design the packaging for these 3 pretty little individually packed condoms pictured below. Proceeds from the sale of this capsule collection will benefit Planned Parenthood.

{Isaac Mizrahi for Proper Attire Condoms collection}

People’s Revolution put on the launch party for the event, so no surprise that founder, Kelly Coutrone came to support Isaac on the launch.

{Isaac Mizrahi with Kelly Cutrone}

Safe sex never looked so good!

Fashion Week Saviours: Lounges + Perks

New York Fashion week may have ended last month, but it’s only this week that I’m finally caught up with all of my posts and stories from then. While in theory it’s every bit as glamorous as you’d expect; beautiful clothes, exotic stages, fancy gift bags, front rows filled with celebrities… the part that’s rarely featured by us bloggers is the ultimate first world problem of how absolutely exhausting the experience actually is. Covering both backstage and front; running from uptown to downtown, then back uptown only to go home and update my blog. Plus balance all of my consulting gigs and personal life at the same time, if only it were as simple as showing up, looking fabulous, blowing air kisses and taking in a show.

That said, there are loads of Fashion Week revival lounges and programs that take place that I owe a very special thank you to for making Fashion Week that much more fun and enjoyable!

Barbie Dream Closet – Adult and kids alike can agree, WE LOVE BARBIE! Stepping into her 9,000 sq foot Barbi Dream Closet, kind of amazing! Her closet includes 36 pairs of high heels and 6 live Barbie fashion models wearing her iconic looks. Did you know Barbie’s real name is Barbara Millicent Roberts?

Lia Sophia Social Fashion Suite – I joined the likes of Lia Sophia’s Creative Director Elena Kiam and Red Carpet Collection Designer Dani Stahl to preview the latest jewelry selections, including the debut of the boudika Red Carpet Collection.

{I brought Mom! I’m modeling my NEW Lia Sophia Ring}

{How fab is my new Lia Sophia ring?}

ELLE Magazine’s GLSEN Fashion Lounge – Being pampered while making a difference in someone’s life, the GLSEN Lounge gave attendees a chance to draw a picture or write a message to stop bullying via the use of art at the Royal & Langnickel Beauty Art Studio. John Barrett set up his braid bar as well and gave guests the most amazing braid updos in literally 10minutes or less.

{My John Barrett Braid}

American Express Skybox – Overlooking all of the major shows during Fashion Week in Lincoln Center, Amex opened it’s Skybox to their card members + select influencers to give them the VIP Fashion Week experience. Drinks, snacks and a slew of Fashion Weeks finest designers pass through and host private events. I was lucky enough to join Amex for the blogger tweet-up and Charlotte Ronson’s Fall 2012 RTW show!

{The View}

{Makeda from Glamazon Diaries and I playing host at the Amex Skybox}

{The bar}

GOODNESS Lounge by Renaissance Hotels -I’ve talked a lot about the New York Fashion Week pop-up restaurant founded by Elettra Wiedemann, since I’m on the GOODNESS PR team. While the restaurant was happening on the 9th floor of the Museum of Art and Design, I spent a lot of my time at the lounge we created on the 7th floor which included makeovers by Lancome, massages by Equinox, tunes by DJ Travisty, a comfortable living room space complete with internet thanks to CIRCA and a stacked bar of three beverage staples in my life, Kusmi tea, coconut water and Ty Ku sake.

{Elettra Wiedemann with mom, Isabella Rossellini at the GOODNESS launch party}

Kmart to the rescue! Kmart was literally there to solve all of my #fashionweekproblems. As part of a special fashion week service, I just needed to tweet to them @Kmartfashion with what I needed using the hashtag #fashionweekproblems and they would purchase it and deliver (free of charge). I forgot my makeup case one day and they brought me a black eye pencil, bright fuchsia lipstick and flats — just what I asked for! #Lifesavers

Robert Verdi’s Luxe Laboratory Fashion Week Retreat – The Luxe Lab is the ultimate fashion week retreat. Robert is a super host and literally has a lineup of makeover treatments and gifting booths there to spoil his guests! I had an amazing blow-out by T3, makeover by Neutrogena, and manicure by Sinful Colors (which has 150 nail shades that all retail for $1.99!).

{Robert Verdi playing host}

{Playing with bamboopink by JudeFrances jewelry collection}

{I got me a POP phone – they plug into iPhones to give that home phone feel}

{SinfulColors gave me a manicure and preview of their POPtastic Summer Collection}

{Lorna from The Fabulous Report and I getting silly at the snapfish by HP photobooth}

Also while at the lounge, I stopped by the SENSA® by Dr. Hirsch table (remember my post on them last year?) to learn about some of their new products available; SENSA® QUENCH and SENSA® CHEWS. These are supplements you can take in addition to the program which helps people further reach their weight-loss goals by boosting the metabolism and controlling their appetite. Other highlights included getting the fun, new, REACH by Design toothbrush! REACH partnered with Shoshanna Gruss and Interior Designer + Reality TV star Jeff Lewis to design a line of super designed toothbrushes.

I’m not sure how I missed it but the lounge also debuted Robert Verdi’s Sunglass collection for HSN. They are incredibly affordable with most styles priced below $30. Check them out on HSN.com.

{Robert Verdi for HSN Sunglass collection: I WANT THE BROWN ONES ON THE TOP RIGHT! }

The Glamazon Diaries Fashion Week Media Retreat – Hosted by Makeda of The Glamazon Diaries and Touch of Pink PR, this retreat was the perfect conclusion to fashion week. I got to hang out with all of my favorite fashion + beauty bloogers and  just relax and unwind. The event took place at this really cool hostel, called the The Bowery House. I’ve probably walked by that spot dozens of times and never even knew it existed.

The highlight was indulging in JJ’s Rockin’ Cupcakes who makes the most amazing cupcakes and let us custom select our icing to the cupcake of our choice  (I ate about 6), and then proceeded to attack the Popcorners. Chips and cupcakse for lunch — it was like being on vacation!  And in addition to the great company, we have Chandon (sparkling wine) and Nine Walks Wine (sauvignon blanc) to thank for a very good time. After a long few weeks, we were all very ready to kick back and have a drink!

{My fellow bloggers and I taking a moment to appreciate the event’s sponsors, gift bag compliments of Kmart}

Surprise package from The oneCare Company! How nice is this? A travel size, Downy Wrinkle Releaser, Lint Roller and Tide Odor-Absorbing Travel Bag compliments of The oneCare Company showed up at my door with a lovely note to help me get ready for Fashion Week!

 Thank you to all of you wonderful people and brands for taking such great care of me!

Mark Your Calendar: Events from A|X, Dior + Harper’s Bazaar, Mally, Cynthia Rowley + Amika, and Spa Week

What: Shop the A|X Armani Exchange PopDown. Womens Styles Only
When: March 19th – April 20th, from 9:00am – 9:30pm
Where: A|X Flatiron Store. 129 5th Avenue (at 20th St.), Lower Level

Starting March 19th, A|X Armani Exchange will launch its first-ever A|X PopDown Shop at the Flatiron store. With all items marked at 40% off, the new A|X PopDown Shop is an exclusive women’s only private sale that will serve as an underground hotspot featuring some of the most stylish A|X wear-now pieces, including dresses, denim, accessories and outerwear.

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What: Meet with a Dior Beauty Consultant to determine your new Dior beauty look, and the complementary makeup products.
When: March 21-31
Where: The Dior counter at participating Macy’s nationwide

Harper’s Bazaar and Dior launch a new program that makes it easy for readers to update their look for spring. From March 21-31, women can meet with a Dior Beauty Consultant at participating Macy’s nationwide, to discover their new look, get beauty tips and expert makeup tricks. To sign up and find the next available appointment nearest you, go to bazaarconnect.com.

On Bazaar Connect, readers can also experience the rich history that Dior and Harper’s Bazaar have shared since Dior’s debut of the ever-iconic New Look in 1947, with videos, illustrations, slideshows, product recommendations, and more.

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What:    Join The Powder Group and Michael Duenas, Founder of Hair Room Service for Hair Styling Education.
When:   March 24th
Where: Make Up For Ever studio, 8 East 12th Street, NYC, NY 10035

COST:$45 for TPG Pro members for all each class, $65 for non-members

*Product is supplied for use in the program. A product gift from Schwarzkopf will be provided to all attendees.

Hair Room Service founder Michael Dueñas will be presenting two amazing events this month in NYC – Building Your Basic Hair Kit and On Set Hair Styling!

EVENT DESCRIPTIONS:

Building Your Basic Hair Kit 03/24/2012 12:00pm – 2:00pm

Having at least a basic understanding of hair is essential for many makeup artists working today. In this first time seminar celebrity hairstylist Michael Dueñas demystifies the many tools and products of professional hairstylist and makes it easy for beginners to understand what they need to form the foundations of a basic styling kit if they are looking to add styling to their resume.

On Set Hair Styling For Every Artist 03/24/2012 3:00pm – 5:00pm

As budgets tighten and the makeup market becomes more saturated, building a skill set that differentiates you from other makeup artists is necessary. In this seminar celebrity hairstylist Michael Dueñas takes you through some basic on set styling that works for bridal, editorial or any area of the industry. From understanding a blowout to a simple up-do Michael teaches you the techniques that have him working with celebrities including, Kim Cattrall, Lady Gaga, the cast of Glee and Padma Lakshmi. To register for our hairstyling events click here or email [email protected]

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What: Join Mally at Henri Bendel
When: March 29th, 10 am – 7 pm
Where: Henri Bendel – 712 5th Avenue, New York, NY 10019

 The ultimate girl’s night out, Mally is hosting a Master Class, where she will be spilling all her secrets and sharing her must have beauty products!

Private One-On-One Sessions: 10am-6pm
• Hour-long private lesson with Mally
• $500 fee, completely redeemable in product
• Consumers should book appointments via [email protected]

Master Class: 6pm-7pm
• Hour-long class hosted by Mally, revealing her tips and tricks
• $75 fee redeemable in product
• Consumers should book appointments via [email protected]

Website: https://www.facebook.com/events/389683644394075/

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What: Meet Cynthia Rowley at Sephora
When: March 31st, 12 pm – 6 pm styling// PA with Cynthia Rowley starting at 3pm
Where: Sephora Meatpacking – New York, NY 10014

Meet New York City designer Cynthia Rowley and celebrate the launch of the Amika X Cynthia Rowley Styler, a limited-edition tool designed by Cynthia Rowley, featuring an exuberant floral design straight from her Spring 2012 runway collection.

After meeting Cynthia Rowley for the first time at her show this season, I can attest this is an event not to be missed! If you’re a fan of her clothes, you’ll LOVE the designer behind her namesake brand.

Get your hair styled by the Amika team, meet Cynthia Rowley, plus enter to win a dress from Cynthia’s spring collection (no purchase required). The raffle will be held at the event. Winner must be present at the time of the drawing to win.

Space is limited. Speak to a consultant to book your appointment.

Website: https://www.facebook.com/events/376339405723209/

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What: Spa Week! Booking starts now for $50 Treatments on spaweek.com.
When: April 16 – 22nd

Where: Salons and Spas nationwide in the US and Toronto

Spa Week booking has begun! The list of participating spas and their $50 treatments is now live on spaweek.com. It is recommended for consumers to book ASAP, as many spas book up within just a few days.

Spa Week is celebrating its 16th edition of delivering the spa and wellness lifestyle to millions, and the nation is ready to SPA-rty. Famous for biannual $50 spa treatments since 2004, Spa Week has proven that they only get better with age. It was born in NYC with just a few spas, and in just 16 Spa Weeks they have brought their week of spa and wellness to hundreds of spas in just about every major city across the US and Toronto, helming as the most popular spa marketing event in the country.

http://www.youtube.com/watch?v=nTBijJVZeOY