NOW OPEN: Birchbox Pop-Up Shop

Guess what my fellow beauty junkies? Our favorite delivery beauty service has opened up a pop-up shop, in honor of New York Fashion Week. Open today, Birchbox has launched Birchbox Local, an amazing 2 floor sample shop filled with products full size and mini from some of our favorite beauty brands.

Birchbox local

Located in Chelsea Market in NYC’s Meatpacking District, Birchbox Local gives

NYFW: Backstage at Nicholas K S/S 2014 and NYX Cosmetics

MIT_3976.450x675Nicholas K started off fashion week with a display of garments that had elements of delicate draping and utilitarian strength. This mix of sensual techniques balanced by rugged accents were said to be inspired by the Apache reservation the designers spent time at during their childhood. The entire look transported the crowd to another place, where the planes are endless and the sun beams are intense. Nicholas K Makeup Spring 14With a beauty look created by celebrity makeup artist Daniel Martin for NYX Cosmetics you got the message this was a collection for those intending on having adventures. Cheeks kissed with

NYFW: Backstage at Mara Hoffman SS14 with TIGI

Mara Hoffman HairIt is pretty much impossible to not be happy when you’re around Mara Hoffman and her collection. The Mara Hoffman’s Spring Summer 2014 collection was full of color, light, and joy —an embracement of the rainbow and all the positive diversity of light, love, and manifestation that it represents.  The collection stayed true to her classic silhouettes and  brought chiffons,

PC Featured in In Touch Weekly!

Lara Eurdolian In Touch Weekly

Remember all of my covered as COVERGIRL’s red carpet corespondent for In Touch Weekly’s post-VMA Icons & Idols party? (If not click HERE). Well In Touch included a little blurb about my role in this weeks issue and picture of me with NERVO on the red carpet. (Turn to page 30!)

“COVERGIRL Red Carpet Correspondent, Lara Eurdolian, prettyconnected.com, chatted up VIPs about their favorite #COVERMOMENT of the night. But fashion and beauty weren’t the only things on display on the In Touch’s red hot, red carpet. COVERGIRL’s mani-cam invited guests to show off their rockstar nail art.”