It Cosmetics Confidence Journey Continues

Last night was epic. Jamie Kern Lima, Co-founder and CEO of It Cosmetics took us on a confidence journey (complete with passport holder) as the brand welcomed four new products into their ever expanding Confidence collection.


Confidence in a Foundation ($32, 1 fl oz), 48 shades, 24 hours of full coverage in a velvet-matte finish. I watched as it covered acne, hyper-pigmentation and rosacea in the swope of a brush — and oh yes, I highly recommend applying with one of It Cosmetics skincare makeup brushes (brush No707 to be exact). The duo = flawless skin. It’s also filled with skincare loving ingredients like ceramides, peptides, hydrolyzed collage, hyaluronic acid and squalane and great for all skin types including sensitive skin.

Confidence in a Neck Cream ($52, 2.6oz), hits all the buzz words of elastin, collagen, hyaluronic acid, shea butter, ceramides, seaweed extract and niacin to help lift and improve firmness, elasticity and smooth skin. It’s clinically tested to reduce the look of horizontal neck lines and it comes with a face and neck citrine roller. Because citrine takes out the bad energy and puts in the good!

Confidence in a Gel Lotion ($36, 2.5 fl oz), the Hydra-Plumping Skin-Transforming Weightless Moisturizer offers 72 hours of hydration (what, what?) It’s oil-free and light weight for all of those who crave hydration but feel like moisturizers are too heavy and make their skin feel “oily”. It’s velvety smooth and wake up tired skin. And as I still can’t get over 3 days of hydration in one step.

Confidence in a Cream Rosy Tone ($48, 2oz), Surface Cell Renewal Rosy Tone Vitality Moisturizer, which translates to this moisturizer helps wake up dull, sallow skin. Whether that’s due to having mature skin, living on an airplane or you’ve been up partying all night, this moisturizer infuses some instant vitality back into skin. Enhanced with rose tone pigments it also gently exfoliates dull skin and stimulates surface cell renewal for a more youthful appearance.

With the woman of the hour, Jamie Kern Lima

Before we went through rooms of bubbles, cotton candy clouds and experienced the products in the most magical of way, Jamie Kern Lima talked about Confidence. I mean look at the visuals of this event (this was the Confidence in a Cream Rosy Tone display):

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Fempower Beauty Lipstick Launch

Empowering messages, chic packaging and strong, beautiful pigment lipsticks… welcome Fempower Beauty Virtumatte Lipstick. A range of four universally flattering lipsticks with black magnetic packaging, strong pigment, that go on matte with just a touch of sheen.

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Nest Launches New Body Care Collection Exclusive to Ulta

First came candles, then fragrances and now NEST Fragrances has launched a new range of eight innovative products exclusive to Ulta. NEST Fragrances innovative, new body care line boasts patented technologies to deliver a long-lasting fragrance experience to shape and elevate a mood. And are formulated free of sulfates, parabens, phthalates, artificial colors, and mineral oil.

The range features four scents: Bamboo & Jasmine to help you stay balanced, Ginger & Neroli to invigorate, Grapefruit & Verbena to elevate happiness and Ocean Mist & Coconut to calm.

Each set of fragrances is available in Body Wash (10oz/$22), Body Lotion (10oz/$26), Body Mist (3.4oz/$38 and 0.27/$20), Hand Cream (3.4oz/$18), Lip Balm SPF 15 Sunscreen (0.15oz/$16), Water-Activated Foaming Cleansing Towelettes ($22/pack of 10 individually wrapped), and Fragranced Body Wipes ($22/pack of 8 individually wrapped wipes).

Makes a great gift! How chic is a Body Wash and Body Lotion set? Bamboo & Jasmine is my favorite.

Check out the full range at ulta.com

Pretty Connected Camera Straps launch at Urban Outfitters!

Huge news! Our Lara Chain and Lara Mini Chain has launched on UrbanOutfitters.com! The only difference between the two is the length, otherwise same chain, same hardware. Of all the straps I launched in my shop, I only named one after myself and go figure that was their favorite. Which makes it extra surreal to see my name (Lara) + my brand (Pretty Connected) on their site! While the chain was originally intended for cameras, we’ve since discovered a million other handy uses for it.

fashionable camera strap

1.Rock it as a necklace

The infamous SC star Kathryn Dennis showed us how it’s done! She rocked it as full string, while Chelsea March looped the chain necklace pairing it with others.

2. Best water bottle holder ever!

Water bottles can be a pain to hold if you’re bagless or want your h20 by your side. Any water bottle with an open whole cap makes it easy to slide through and take that water bottle from annoying-to-carry to a fashionable accessory.

3 and 4. Flip flop holder and cell phone holder

How genius is it to throw around your flip flops so you don’t have to carry them by hand on those long walks on the beach!?! If you have a cell phone case to support, like those Bandolier ones, you can use the chain as a replacement strap. For anyone that doesn’t, I am launching these easy silicone cases soon with the strap on my shop, so stay tuned!

5. Bag strap

Probably the most obvious use… a replacement bag strap. We have some makeup case bags in our shop these work amazing with (photo of the ones in our store above). We’re all about DIY and customizing so if you get a bag add some patches or pins and make it your own.

6. A lanyard!

Lanyards are never cute at conferences. I go to a lot of fashion and beauty ones and no way am I wearing those promotional ones that just get thrown out. I just say I brought my own, which also happens to be a way more eco-friendly option.

7. Bag/belt decoration!

Get glam with it! I love it around some belt loops or the way @thebowtiegent tied it around his Hermes for some added bling. It doesn’t have to always be functionable when it’s this fashionable.

8. Add it to a keychain or wristlet. Patricia Field will show you how it’s done!

Sometimes you just don’t feel like holding things, like your wallet, or wristlet, or keys! Or in Patricia’s case her collaboration MCM wristlet she takes everywhere. Just strap it through! To help show how easy it is, we’ll have the SATC, Devil Wears Prada, Ugly Betty, Younger, Confessions of a Shopaholic, Murphy Brown… costume designer and fashion icon, Patricia Field demonstrate in the video above. Please do note this is the sister chain to the Lara Chain, the Patricia Chain, named after this boss, who is my sista from another mista, and all around favorite person.

Fujifilm Instax Mini 70 does not require the connectors while the Instax SQ6

Lastly, I wanted to share some other camera shots since it works with most camera brands, Instax, mirrorless and point-and-shoot styles. With all orders at Urban Outfitters they come with connectors so if your camera doesn’t support a clip, you can use the special connector, which holds up to 3 lbs. It will work with lighter weight DSLR’s, but anything too heavy I recommend some of our fabric straps with bigger hardware.

Above are camera examples that don’t require the connectors, that applies to Sony camera’s and Instax styles like the Mini 70 (which comes with rings). For camera’s that don’t have rings attached, the black attachers included with all UO order will come in handy. These work amazing for all Instax cameras from the SQ6 to the Mini 9 as well as all point and shoot camera!

Don’t forget you can even add your own charms and customize them! All you need are charms, pliers and 7mm jump rings. Especially when you wear it as a necklace it looks sick with some initials or lightening bolt charms hanging down!

If you have any questions, you know how to find me. xo @prettyconnected and @prettyconnectedshop

Until then check me out at urbanoutfitters.com/brands/pretty-connected

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