I finally met Lindsay Ellingson, co-founder of Wander Beauty at the brands first pop-up shop in NYC. The travel theme, highly instagram-able shop is open through July 31st and located at 787 Lexington Avenue, between 61st and 62nd street. They are offering fun, daily activations so be sure to check it out.
For more information and the daily class schedule head to wanderbeauty.com/popup
Follow @wander_beauty for updates!
It’s been a very ambitious year for me with evolving Pretty Connected to now include an accessories line and while there are days I’m spread so thin, I never want to lose site of my passion projects and using my voice to help make change. Mental health and how we treat ourselves, others and the environment has become a big priority for me. I’ve partnered with Claudine DeSole on a new ‘Instead of’ project where we aim to build a positive community that can be a resource and share ways to better ourselves, our work environment and promote sustainability while highlighting brands and individuals making real change.
‘Instead of’ is a social media movement (follow us @insteadofmovement) that is all about taking small (to big steps) to make a major impact and create a more mindful community. The movement is less about telling you what to do and more about keeping our audience informed and offering resources so they are aware of the impact and ways we can be more mindful. It’s about community, sharing ideas and resources. ‘Instead of’ will be a year-round program highlighted online through social media, this website, events and eventual podcast (coming soon).
The kick off event was hosted at the Gregory hotel, where guests could meet different green brands and learn about everything from composting, solar energy, to reversing your carbon footprint. Braid bar by Caravan Stylist Studio and Aveda, Nourison curated the carpets and gifting was provided by Hello Products, MPOWERD, Tribute, Dropps, Dope Naturally and Aveda. Guests enjoyed cocktails, Harmless Harvest, and Williamsburg Pizza, while designer, Ariana Ost was also on hand to chat with guests about chakras and how to be more mindful. More on our sponsors and activations below!
The event also debuted out video series featuring various actors, brands and individuals sharing their ‘instead of’ hacks when it comes to being mindful to of the planet. Everything form using reusable straws, how to sustainably recycle packaging, Christmas trees and beyond!
Meet our contributors:
Special thank you to Tribute for helping us create this video!
More about the brands included in our Earth Day launch that are making a difference:
It’s the magical time of year when Space NK does one of their edit events with an epic gift with purchase. This season (while supplies last) they are offering 18 deluxe beauty samples from brands including Ren, Bumble and Bumble, Tata Harper, UMA and more yours with any $165 Space NK purchase. Spend an additional $30 an choose from two Omorovicza products the Moor Mud Cream Cleanser of the Queen of Hungry Mist!
Follow them at @SpacenkUSA #DiscoverSpaceNK, learn more at https://www.spacenk.com
The Pretty Connected brand has evolved so much over the past decade from when I first started as a beauty blogger/reporter 10 years ago! I was helping brands like NARS, Kiehl’s, Jurlique in marketing and grow before getting into the blogger world, with no idea blogs/social/influencers would explode to what they are now. Now we’ve expanded the content range to include fashion, travel, lifestyle and beyond and the doors Pretty Connected(™) has opened to major campaigns, magazine features, TV appearances and beyond still blows my mind. In 2014 we added, Share Your Beauty, an amazing non-profit program we started with Family-to-Family to help donate beauty products to women’s shelters and now we’re in a new chapter, my Pretty Connected accessories line.
Our multi-purpose straps have grown such a cult following, almost as big as our BOSS rings, which have been worn by so many powerhouses from Drew Barrymore, Patricia Field to Chloe Kim!
I recently launched with Urban Outfitters and our online store has grown so much to include bags, reusable straws and cell phone jackets, that we needed a party to celebrate and properly launch my little brand that could.
Since the House of Pretty Connected (should I start calling it that, lol!) has so many parts I wanted to take guests on a journey through the Pretty Connected World and my brands evolution over the past decade! We made passports for their trip and had each gifting stations gave them as a stamp as they traveled through my story.
