About

ABOUT LARA EURDOLIAN aka @prettyconnected:

On-air personality, freelance writer, event host, entrepreneur, philanthropist, community builder, specializing in beauty, fashion, lifestyle and pets. She’s also the author of the children’s book, Charlie at the Pom Springs Hotel.

With over 15 years of experience in the beauty and lifestyle industry, working in marketing and brand development for companies such as NARS, Kiehl’s, Jurilique and Avon,  Eurdolian began privately consulting and doing on-air, partnerships and event hosting for brands and contributing to top publications as Today, InStyle, NewBeauty, POPSUGAR, EXTRA and more!

Building a strong network as an editor and on-air personality, Eurdolian has earned a strong reputation and ability to help small and large brands think bigger and expand their reach. She’s applied her expertise to her personal brands — and whether she’s launching an accessories company, hosting an event, planning her wedding or launching a children’s book, and tour (single-handedly), Lara knows how to make a splash and make headlines. In this day in age standing out and creativity is what makes her a top seller on and off camera. Even her rescue dog, Charlie (@pompomcharlie) has created a personal brand and through their children’s book continue to make headlines and help more dogs find homes…

ABOUT PRETTY CONNECTED

Founded by Lara Eurdolian, Pretty Connected was started as one of the first beauty blogs in NYC launching over a decade ago has now expanded as a multi-platform brand, and content across categories including fashion, lifestyle, pets and travel.

With over 15 years of experience in the beauty and lifestyle industry, Lara has contributed to top brands on-air like Macy’s, Amazon, CVS, Sunglass Hut, and many more while appearing in leading publications and campaigns. She has appeared as a lifestyle expert on national television shows and publications from Extra, NBC, NewBeauty, InStyle, Allure, POPSUGAR and TODAY.

Lara has been profiled and appeared in campaigns in publications including Vanity Fair, Elle, Marie Claire, Manhattan Magazine, Cosmopolitan, Health, and many more. Her accessories line, which went viral in 2020 has garnered over 140 major press hits including Forbes, Vogue, Harpers Bazaar, The New York Times, GMA, Today, Page Six, Refinery 29, Time Out New York, People and countless more.

Pretty Connected accessories has also been featured in the Netflix hit series, Emily in Paris and on celebrities including Sarah Jessica Parker, Debi Mazar, Bethenny Frankel, Taylor Zakhar Perez, Whitney Cummings, Patricia Field, Danielle Fishel and in a national commercial for Curb, the #1 Taxi app.

Pretty Connected also started the first beauty donation program, Share Your Beauty, and accessories line. To date over 407,000 products have been sustainably donated thanks to the generosity of the beauty community.

Lara currently works on-air for brands, and contributes to various publication, hosts events, panels and consult. She’s also proud to previously be a judge for Glamour Beauty Awards, Shape Beauty Awards, Beauty ID and ICMAD Beauty awards and serves on Fashion Institute of Technology’s Alumni board and NewBeauty Brain Trust.

CHARLIE AT THE POM SPRINGS HOTEL CHILDREN’S BOOK:

A portion of the proceeds, $1 from every sale will be donated to support animal welfare and rescue organizations.

Based on the true story of Lara Eurdolian and her husband traveling to Palm Springs, where they unexpectedly rescue Charlie; a senior Pomeranian dog that is living in the lobby of their hotel. This heartwarming ‘tail’ feautring stunning illustrations and a message showing that a family is a family, no matter what it looks like, this book is sure to capture the heart of every young reader—and even adults too!

The children’s book is about Charlie, the tour guide at the ‘Pom Springs Hotel’ who helps show families around the property, all the while looking to be adopted and find his forever family. During his tours he introduces the hotel guests to his animal friends that all have unique blended families. The turtles live with the bunnies, the swans live with the ducks and their ducklings… illustrating through animals, Charlie and his friends teach the kids that there are all different types of families.

Charlie at the Pom Springs Hotel is available for purchase at Pretty Connected ahead of its wider release on Amazon, Target, and Barnes & Noble starting November 11th.

PRETTY CONNECTED BLOG:

Pretty Connected, started as one of the first beauty blogs in NYC launching over a decade ago and has now expanded into fashion, health, travel and lifestyle content making numerous top blogger lists, and features in every major magazine from The New York Times, Vanity Fair, Real Simple, Marie Claire, Elle, New Beauty, Glamour, Cosmopolitan, Refinery29, Life&Style, Health and more! With the rise of social networks you can stay up to date with her adventures on @prettyconnected on Instagram.

PRETTY CONNECTED ACCESSORIES LINE:

In 2018 Pretty Connected launched a signature line of accessories, which was the original mask chain brand and multi-use chains focusing on necklaces, customizable bags, multi-purpose straps for cameras and bags, and BOSS rings. A limited collection is prettyconnected.com/shop .

As seen in Today with Hoda & Jenna, Good Morning America, Wendy Williams, Extra, InStyle, Today, USA Today, Page Six, FabFitFun, Seventeen, Bustle, DailyMail, CNN, POPSUGAR, Shape, Well+Good, PureWow, Fashionista, Refinery29, New York Magazine, Good Day NY, Yahoo!, Betches, StyleCaster, SheKnows, Guest of a Guest, Bella, Better Homes and Gardens, Footwear News, NewBeauty and Star’s Accessory Hot Pick of the Week.

Pretty Connected accessories has also been featured in the Netflix hit series, Emily in Paris and on celebrities including Sarah Jessica Parker, Debi Mazar, Bethenny Frankel, Whitney Cummings, Patricia Field, Danielle Fishel and in a national commercial for Curb, the #1 Taxi app.

To date Pretty Connected accessories has collaborated with seven female founders and brands including singer/songwriter, Kesha, Fashion Icon, Patricia Field and beauty brand, BeautyBlender.

The collection is popular for industry events and activations. We do everything from DIY bags, custom bag/camera straps, charm bars and BOSS Ring bars and have collaborated with brands including Sunglass Hut, It Cosmetics, Fujifilm, Burt’s Bees, Harper’s Bazaar, Sio, Eliza J and Cosmoprof! We also do custom lanyards for conferences and corporate gifting. Learn more at prettyconnected.com/shop and email us at [email protected] for events and custom orders.

SHARE YOUR BEAUTY CHARITY:

In 2014 Pretty Connected joined forces with the non-profit, Family-to-Family to launch the ‘Share Your Beauty‘ program — an initiative to collect unused, unopened beauty products for women who are homeless or victims of domestic violence. We’ve partnered in the past with LeSportsac to donate all of the products we receive in their signature bags so each member of our community receives the beauty products packaged as a beautiful gift. To date over 407,000 products. We are currently only accepting new, unused (non-expired) products from brands: Learn more HERE.

OUR FOUNDER, LARA EURDOLIAN

After years of honing her expertise in the beauty and fashion industry working for such brands as NARS, Kiehl’s, and Jurlique, Lara Eurdolian began privately consulting for brands including Avon, Creed, Skyn Iceland in PR, marketing and social media, while simultaneously launching Pretty Connected.

As a much sought after beauty insider, Lara has partnered with brands such as SUNGLASS HUT, COVERGIRL, Olay, Essie, BaubleBar, Avon, Smart Car, Aveeno, PANDORA, L.A. Colors, American Express, Skype (and more!) in various formats from print advertisements, on-air, event hosting and ambassadorships. She also regularly speaks on panels, hosts press events and consults for advertising agencies and brands in the beauty space.

Lara is a huge advocate of evolving your brand and inspiring her community to maximize their growth.

Our philosophy on just about everything is “Life’s too short not to get everything you want and to not have a sense of humor when you don’t.”

You can contact me at [email protected].