Macy’s Launches Exclusive Marilyn Monroe Collection

Macy’s Launches Exclusive Marilyn Monroe Collection

It feels like we’ve been stuck in the winter doldrums of boots, sweaters, and heavy coats forever. So when Macy’s unveiled its exclusive Marilyn Monroe collection, the fun, flirty dresses and carefree styles were a breath of fresh spring air.

The collection—created by LF USA and Authentic Brands Group—translates the blonde bombshell’s famous allure into today’s fashion vocabulary. While form-fitting silhouettes and playful patterns like polka dots and gingham add a touch of retro charm, each piece has a timeless appeal that suits Monroe’s enduring legacy as a style icon.

The line effortlessly recreates her ultra-feminine sensibility, from girl-next-door pastel-hued shorts to bold red and sultry black dresses. Deftly incorporating on-trend details, like peplum waistlines and sheer overlays, the Marilyn Monroe collection feels modern and chic, but with a smile and a wink to keep it from being overly serious—just like the sassy starlet herself.

The Estate of Marilyn Monroe is a subsidiary of and managed by Authentic Brands Group. This March, “Marilyn Monroe” will launch exclusively at Macy’s in store and online at

– Guest post by Ali Butterfass