HSN Celebrates Digital Redesign #HSNremodel


Last night, at the newly reopened Marquee (remember Marquee!) hosted the  celebration of HSN Digital Redesign. The mega multichannel retailer announced last week that is was completely relaunching the brands digital channels to create a faster, more efficient and even more social experience. And not just to their website, HSN.com! Having been in development for more then a year, the developments strive to enhance the customers experience across all mobile devices, including tables, android and Windows too.

{Martha Stewart with Mindy Grossman, CEO of HSN and Bill Brand, EVP of Programming, Marketing and Business Development, HSN}

Martha Stewart

They did a great job on the party! Alexandra Richards (yes, Keith Richards daughter), DJed the event some of our favorite actors, designers and HSN personalities were there including Martha Stewart, Tommy Hilfiger, Kelly Rutherford, Olivia Culpo (Miss Universe 2012), Monika Chiang, Fern Mallis, Kelly Bensimon, Deborah Lippmann, Sally Hershberger, Robert Verdi, Nikki Reed, Naeem Khan, James Michka, Mark Badgley and Adrienne Bailon.


Beauty treatments were happening too! Makeovers from LORAC cosmetics, manicures provided by Deborah Lippmann, David Evangelista haircare, and Beautisol tanning products were on hand (if you’re a self-tanner, you have to try Beautisol). Guests were also encouraged to Instagram their favorite moments of the evening using #HSNremodel and their photos will be printed at the InstaPrint wall as a memorable take away.

For a glimpse into the room, check out my Viddy: http://viddy.it/13HBbuo

{Miss Teen USA, Miss Universe and Miss USA}


I ran into WEI EAST founder, Wei Yang Brian!}


And one of my favorite people… the self tan queen and Beautisol founder, Sinead Norenius


Check out the new site at HSN.com