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IT Cosmetic’s CEO Seriously Inspires Us

Jamie Kern It CosmeticsI’ve talked about how much of a girl boss the CEO of It Cosmetics is before, but wow does she ever continue to impress. Jamie Kern Lima, co-founder, and CEO of the brand accepted the CEW Achiever Award, which recognizes the accomplishments of women leaders within the beauty industry. Jamie took her acceptance speech as an opportunity to call for change within the beauty industry, challenging the current images of beauty that are being put out in the world today.

 

IT Cosmetics CEO Calls Out the Beauty Industry, Calls for Change.

IT Cosmetics CEO Calls Out the Beauty Industry, Calls for Change. Share this video if you agree!

Posted by It Cosmetics on Saturday, September 16, 2017

“How will these images impact your mothers and your sisters, and how will they impact your daughters?” In closing her speech she asks, “What will you do with the power that is you?” Anyone else have a minor case of chills?!

Innisfree Opens in Union Square

Renowned Korean beauty brand, Innisfree, just opened their first U.S store recently in Union Square and it is beautiful (they also have a US site)! Known for their innovative formulas and responsible green practices, Innisfree skin care products are formulated with an average of 80% naturally derived ingredients responsibly sourced from the Korean island of Jeju. They are under the Amore Pacific umbrella (think Estee Lauder or L’Oreal of Asia), so you know this is one of those K-Beauty brands to have on your radar — especially since the price point is so affordable!!!!! I’m talking beauty products from lips to eyes for under $12, and skincare under $30 reasonable. It’s also organized by skin type, with beauty products down the middle and a cushion compact wall to die for. Cases are sold separately but then you can keep using them and just buying the refills to the product.

Murad Retinol Youth Renewal & Beauty Spray Launch

Probably one of the biggest perks of the job is getting to meet with some of our favorite brands and see products that aren’t even out yet! We’re big fans of Dr. Murad, and the skincare brand which is adding some new products to their powerhouse Resurgence collection! Thanks to their breakthrough Tri-Active technology, their new Retinol Youth Renewal products contain a fast-acting retinoid that accelerates anti-aging results by giving your cellular turnover a super boost. Allow me to decode: Basically its time released retinol that acts like a magnet to enhance your skin’s receptivity to the benefits of retinol. So not only are you getting a product formulated with retinol, you’re getting a product that helps your skin enhance the effects of it! And we’re all about Retinol at night so color us excited! The new launch includes a Retinol Youth Renewal Night Cream and the Retinol Youth Renewal Eye Serum, as well as a new one-of-a kind product. 

Olay Labs Forehead Reset System

This is a sponsored conversation written by me on behalf of OLAY LABS. The opinions and text are all mine.

olay labs forehead strips
Can you even tell I’m wearing a forehead strip?

A few years back skincare tape was trying to make its mark on the beauty industry. You’d basically take this shaped tape and apply to your forehead or smile lines as an effort to slow down wrinkles. While it had some merit it never really made it mainstream, probably because it was missing something…

The magic touch? Or a product that could be used under the tape to seal in the skincare so when you wakeup lines are plumped and filled in. Welcome, the newly-launched Olay Labs Forehead Reset System, a pioneering skincare product from Olay Labs, the team who pushes the boundaries of innovation and continues Olay’s mission to keep women ageless. For all of you that think you need a needle to smooth out forehead wrinkles, try this first!

As a big fan of Olay, literally Regenerist Multi-Sculpting Cream is usually my go-to when I need my lines plumped (you can read the full review HERE), I’m so excited about a Botox alternative to getting my forehead wrinkle-free. I have an impossibly small forehead so I am not a good candidate for Botox anyways, plus I’m not there yet. Being preventative with my forehead wrinkles (wearing SPF and addressing my lines in my skincare regimen) is very important to me. While I’m big on aging gracefully, being in front of the camera so much, I want to minimize my lines as most women do. And some of us don’t want fillers (including the price tag!) but struggle to find a good topical that works long term.

This is what’s so cool about the new Olay Labs Forehead Reset System! You get a 28 day supply, which includes a topical Forehead Cream and 4 packs of Forehead Strips (each pack contains 7 Strips). It’s really easy to use!

Olay Regenerist Micro-Sculpting Cream Wins Good Housekeeping Seal!

You know the age-old notion that expensive skin care is the only way to achieve impeccable skin? Which by the way, I’ve always found completely annoying. In my 9 years of beauty blogging and 12 years in the beauty industry, I’ve tried a lot of expensive skincare products that were duds and inexpensive ones that we’re amazing, and vice versa. A lot of people look at marketing and packaging when it’s really the formulas and clinical testing that should drive our purchasing decisions. Olay for me is the leading example of this. Their Regenerist Micro-Sculpting Cream is legendary. And while I love a lot of drugstore products, Olay is the only brand and specifically this product that I can guarantee works.

This is what clinical testing looks like!
This is what clinical testing looks like!

Now that may sound presumptuous but last year my mom and I went on a journey with Olay testing out an unmarked moisturizer and had our skin measured weekly to monitor any changes. (You can read all about it HERE). Spoiler alert, my mom showed crazy improvements – and she’s a woman that has access to my endless beauty closet, and no stranger to good skincare. It didn’t compare. Her improvements in both lifting and hydration were drastic and it wasn’t until the end of our clinical study when we told that she was using the re-engineered Olay Regenerist Micro-Sculpting Cream!  

Full disclosure, in the campaign above my mom was actually the one that tested Olay Regenerist last year, so I included the video campaign so you can see her reaction. For the clinicals it was unbeknownst to us at the time that we were trying different products. And I was actually using Olay Total Effects, which is another major award winner from the line. That said I’ve burned through bottles of the original Regenerist over the years and have backups for my backups on hand in my beauty closet. I don’t actually think this product has ever not been in my medicine cabinet since even before I turned 30.

So it is with great joy, and no surprise when I found out that Olay just won the ‘Good Housekeeping Seal’ for the Olay Regenerist Micro-Sculpting Cream! Now that’s a huge deal. Any brand that wins that award is one that people should take notice of because the testing they do is thorough and intense. I’ve visited the Good Housekeeping office and seen the labs and work they do and they don’t hand out that seal without a lot of hurdles. Which is why it’s my opinion that this is one of the most prestigious beauty awards a brand can receive. And when they dove into this Olay product, their findings were awesome.

An independent test conducted by the Good Housekeeping Institute revealed that Olay’s new Regenerist formula outperformed the top 10 prestige creams, including one with a whopping $440 price tag! At the Good Housekeeping Institute, engineers, scientists and other experts extensively test and evaluate products based on performance, safety, durability and design. Over 10,000 skin hydration measurements were collected and Olay rose to the top. THE FINDINGS:

These Facial Cleansing Cloths are Next Level!

olay daily facialIf there’s one thing you’ve probably gathered about me over the years it’s that I love a robust skincare routine but I’m always on the go. Marrying the two doesn’t always leave me the amount of time I want to get ready in the morning or the amount of time I would like to get ready for bed. As is the case with many of you, and several members of my family, going beyond washing their face and maybe a moisturizer is a struggle, which is why the new Olay Daily Facials Daily Clean 4-in-1 Water Activated Cleansing Cloths is a hit all in one product that could change your life. Or at least the way you view skincare.

olay daily facial daily clean reviewSetting a higher standard in facial cleansing, these textured wipes nourish skin and are designed to be a cleanser (removing all dirt, oil and makeup), toner, mask and exfoliating scrub all in one. Unlike standard face wipes, you add water to these which I prefer since a lot of my face wipes that come pre-moistened dry out over time once opened. These come dry so you don’t have that issue.

My Olay Journey is Live!

Results Matter – My 28-Day Journey with Olay

If you caught me in last month’s issue of Health magazine, you may have seen my partnership with Olay and interview where I shared my results of the 28-day clinical trial for the re-launch of their award-winning Total Effects Anti-Aging Moisturizer. You can read the whole article HERE. Formulated to nourish skin and reduce the 7 signs of aging, Olay re-engineered the original formula to now include 50% more Vitamin E and double the amount of Green Tea Extract to provide full protection against free radical damage.

Why does this matter? Natural antioxidants in our skin gets depleted in our skin over time due to sun exposure (wear that SPF!). Vitamin E and Green Tea Extract which are present in Total Effects, help to boost antioxidant levels while delivering powerful anti-aging benefits that improve the appearance of sun-damaged skin. Olay also reformulated other core products this year to enable women today to achieve the best results for their skin.

I am thrilled to unveil how I was able to test the performance of these new formulas in a most exciting way *drum roll please*….through a split face blind test with my mom! Want to find out if Olay’s reformulations really deliver results at any age? Watch our video here:

This Eczema Cream just won a Good Housekeeping Seal (and sold out HSN in minutes)

Meet Dr. Wang, HSN’s new golden boy of eczema (his product sold out in minutes on their network). Dr. Wang is a renowned New York City dermatologist and medical researcher who recently earned the coveted Good Housekeeping seal with his game changing product, Eczema Ointment Natural Calming Moisturizer. Inspired by his encounters with thousands of patients –Did you know that over 30 million Americans suffer from eczema!!! And a whopping 100 million struggle with sensitive skin?! He wanted a solution for those struggling with skin disorders, so after much research, he created a special calming ointment merging his background in dermatology with the benefits of traditional Chinese herbs and ingredients and enlisted the help of his father, Gui Wang, a specialist in the field.

Dr. Wang’s Eczema Ointment is unlike any other skin reliever the industry has ever seen. His herb-based balm helps protect skin from irritation all while promoting hydration and soothing without steroids. What makes it so special is it takes the itch away in minutes, relieving the symptom and calming the skin. It’s also effective on mosquito bites, which is an amazing side benefit, especially for me since I’m always getting eaten alive.

Paula’s Choice Launches new Primer with SPF

Paula’s Choice has two new products you’re going to want to take note of, the Resist Soothing Primer Serum SPF 30 ($30), now available and the Resist Omega+ Complex Serum launches in April. Both are featured above with some of her other existing all-stars from the Paula’s Choice Resist collection.

We all know a minimum of an SPF 30 everyday is a must, but it’s never been as easy as now! Her new, Resist Soothing Primer Serum SPF 30 is a clear formula that doubles as a multi-tasking primer and goes on so smooth on the skin. Ironically this has more of a serum texture then the new Omega+ Complex serum they are about to launch.

Top Men’s Grooming Products to Help You Start Spring Off Right

With Spring right around the corner, that same grooming routine that got you through during the winter month isn’t going to cut it anymore. It’s time to revamp your grooming routine, like they say: New season. New rules. Right? Thankfully, that’s where we come in, with a handful of new products to ensure you look your best as head into Spring.

Anthony Blue Sea Kelp Body Scrub, Anthony.com

Kickstart your whole body for Spring with a deep exfoliating scrub like this one from Anthony. This scrub uses natural sea salt to do away with dead skin cells and remove any impurities. It also has a gentle blend of aloe and sea kelp for a smooth and irritation-free finish.