Jane Iredale Launches Cream Primer Eyeshadow

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For fall Jane Iredale has launched a range of creamy, blendable eye shadow/primers, Smooth Affair for Eyes as well as three Retractable Brow Pencils and a new addition to the PureMoist Lipstick — shade Cindy, named for longtime fan Cindy Crawford.

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The brow pencils (swatched above) comes in Blonde (golden brown),  Dark Brunette (rich chocolate brown), and Brunette (Reddish Brown) and has a thin, ultra fine 1.7mm retractable precision tip making it easy to fill in and create hair-like strokes. The new Cindy PureMoist lipstick is a classic, bold red that is ultra-moisturizing. The formula features antioxidants as well as Avocado and Sunflower Seed Oils to help protect and condition lips. Cindy joins the PureMoist Lipstick range which now includes 26 shades.

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Lastly, they have launched what I’m most excited about, Smooth Affair for Eyes, a line of smudge-proof, cream to powder eyeshadows that double as a primer. It’s a really light tint on it’s own or great as a base to layer your eyeshadow on top. Swatched above in order are shades: Gold, Lemon, Canvas, Naked, Iced Brown and Petal.

The collection is now available at JaneIredale.com and Dermstore.com